Chapter three is entitled crowd-powered collaboration. I know, when you hear those words, a big question mark pops up in your head.
Briggs goes over three concepts in the beginning of the chapter:
Crowdsourcing: When the Internet allows communities to come together and provide value for a website.
Open-source reporting: Using transparency in reporting in order to provide or possibly benefits form your audience.
Pro-am journalism: Allows the audience to publish directly to the same platform or website as professional journalists.
The power of the crowd is very important. Let’s think about it in sports terms. Why do you think a team like the Utah Jazz own the NBA’s best record for home wins for four seasons straight? The crowd.
The crowd can affect the momentum of any game and it is the same with journalism. If your audience bashes your paper every week, good luck. Word of mouth travels fast.
The moral of the story is, know your audience and if you are a crowd-powered medium, sift through the junk and find people who will benifit you in the future.
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