Entries from March 2010 ↓

The title of this chapter is Building an Audience Online. This concept is very important because social media is taking over America. In an article in E-Turbo New entitled Social media tipped to become a legitimate business force talks about the effect of Twitter and Facebook. Social media is not the only online format that […]

The title of this chapter is Managing News as a Conversation. This is very important because if an audience feels like they are being lectured or talked at, they stop paying attention. Notice how I said talked at. There is a difference between bein talked to and being talked at. Lets take for instance Rush […]