Scott Brown’s campaign was not a typical Republican campaign. “Just me and my truck,” was the slogan that won one of the most Democratic states, Massachusetts, to vote foe a Republican senator.
Chris Cillizza, a political reporter for the Washington Post, joined students participating from the George Mason University Video Studio along with Steve Scully, the political editor for the C-SPAN networks. Students from the University of Denver and Pace University also participated.
The distance learning course, which is produces by C-SPAN, is a unique opportunity for students to interview guests via video conference. The course airs on C-SPAN3 on Fridays at 5p.m. and also streams online at (http://www.c-span.org/Distance_Learning/).
Cillizza talked about the necessary elements a candidate must have to win an election.
- Must have a consistent message (from beginning to end)
- Must raise money
- Must identify their voters and swing voters
- Must define your opponent
Brown had all these elements and then some. His Truck Ad fit to the voters he needed and painted him as a caring man, not a Republican or Democrat.
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